Experience Darden #284: MSBA Spotlight | Jingjing Li, MSBA Co-Academic Director

In this episode of the podcast, we spotlight UVA’s MS in Business Analytics (MSBA) program with a conversation with Jingjing Li. Li is the Andersen Alumni Associate Professor of Commerce at UVA’s McIntire School of Commerce, and she also serves as one of the Directors of the MSBA program. Li’s research interests are in artificial intelligence and big data analytics, with applications spanning search engines, healthcare, marketing, platforms, and public policy. In this wide-ranging conversation, we talk with Li about her role with the MSBA program, her thoughts on the value and impact of the MSBA curriculum, her interest in Artificial Intelligence (AI) and more. This episode is essential listening for anyone considering UVA’s MSBA program. For more insights, tips, and stories about the Darden experience, be sure to check out the Discover Darden Admissions blog and follow us on Instagram @dardenmba.