Experience Darden #165: Meet Cecilia Rios Murrieta (MBA ’22), Founder of JAS

In this episode of the podcast, we catch up with Cecilia Rios Murrieta. Cecilia is a graduate in the Full-Time MBA Class of 2022, and she is also a founder. We talk with Cecilia about her MBA journey, including her background in the Mezcal and spirits industry as well as her new venture, JAS. JAS (Joie Avec Sans) is an alcohol-free beverage brand that allows everyone to participate in the social ritual of drinking without compromise, by mindfully creating beverages that emulate the look, taste and mouth-feel of traditional alcoholic beverages.