Friday Jun 24, 2022

Experience Darden #162: Office Hours Spotlight | In Conversation with Professor Manel Baucells

In this special edition of the Darden Admissions podcast, we share the 13th installment in our ongoing ‘Office Hours’ faculty spotlight series, a conversation with Professor Manel Baucells. Baucells teaches quantitative analysis courses in Darden's MBA and Executive Education programs. Baucells' research focuses on incorporating psychological realism into consumer behavior models by considering factors such as reference point formation, mental accounting, psychological distance, anticipation, fatigue, and satiation; and examines how these factors influence risk and time preferences, consumer choices, and managerial decisions. We talk with Manel about his interest in quantifying the unquantifiable, why he’s passionate about the case method, as well as his research around attaining happiness. He also shares insights about Darden’s newly re-launched PhD program as well as his Behavioral Decision Making elective.

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